How to Translate Your Website: 3 Key Considerations

By ATA指南针 | 2023年6月28日

You’ve launched a website for your business or organization. 祝贺你! 接下来呢?? If you want to reach an even wider audience for your…

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How to Recognize and Implement Quality Interpreting

How to Recognize and Implement Quality Interpreting (Hint: It Doesn’t Involve Your Bilingual Staff)

By ATA指南针 | 2023年4月26日

With a set of quality standards in place, it is possible to make healthcare accessible to limited English proficiency individuals without delaying patient care…

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Blog banner showing a robotic hand pressing a laptop keyboard to illustrate the title "Machine Translation vs. human Translation: Will Artificial Intelligence Replace the World’s Second Oldest Profession?"

Machine Translation vs. Human Translation: Will Artificial Intelligence Replace the World’s Second Oldest Profession?

By ATA指南针 | 2023年4月5日

Translators pride themselves on being excellent communicators, and so they should. After all, it’s their job! But sometimes, even the best communicators can talk…

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Breaking Intercultural Communication Barriers in Business

Breaking Intercultural Communication Barriers in Business

By ATA指南针 | 2023年3月15日

Have you ever sensed that you offended someone in a work setting without understanding why? Or have you ever worked with someone from another…

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7 Tips for Crushing an International Meeting Remotely, According to an 翻译

7 Tips for Crushing an International Meeting Remotely, According to an 翻译

By ATA指南针 | 2023年2月22日

As millions around the globe have moved their classes and even social gatherings online, international business and meetings between speakers of different languages look…

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How to Avoid the Pitfalls of Free Online Translation Tools

How to Avoid the Pitfalls of Free Online Translation Tools

By ATA指南针 | 2022年4月21日

Ahead of the 2022 Winter Olympics in Beijing, Chinese authorities conducted a city-wide correction campaign to fix embarrassing translation gaffes. The mistranslations included signs…

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The Power of Social Media

Top Six Reasons You Should Caption Your Social Media Video Content

By ATA指南针 | 2020年12月3日

No matter what industry you’re in, video content is likely part of your marketing strategy. And if it’s not, it should be. 根据……

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How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About

By ATA指南针 | 2020年11月17日

At a time when misinformation and fake news are running rampant, 沟通, and more specifically the written word, is arguably more important than ever.…

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25 Million Americans Don’t Speak English: Translators and 翻译s Essential in Pandemic

By ATA指南针 | 2020年5月22日

At the time of this writing, millions of Americans are have been ordered to stay home, instructions that are hard enough to grasp if…

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Content Marketers: Time to Call in the Language Professionals?

By ATA指南针 | 2020年1月6日

美国.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders…

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Hiring an 翻译? 9 Dos and Don’ts to Get the Most Out of Your Partnership

By ATA指南针 | 2019年11月21日

From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. 然而,在一个领域……

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5 Website Features That May Be Working Against You

By ATA指南针 | 2019年2月8日

Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. 其实……

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